Hay creates digital things. He combines in-depth technical knowledge with a pragmatic approach and a creative angle. Designing, developing, tinkering and hacking on the thin line between art, technology and narrative.

Was one of the founders of the crossmedia desk at de Volkskrant, the leading quality newspaper in the Netherlands. Used to be a data developer for Pointer, the first fully data-driven journalistic program for the Dutch public broadcaster. Has been a Wikipedian for over 15 years and tries to get all paintings in the world on Wikidata.